Date: 20 Mar 2014
Cat: Private Clubs
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Excellent Course Conditions, Impressive Membership Gains

Glendora Country Club

Glendora, CA

In 6 months, we brought on 74 new members. Each has been impressed with the phenomenal course conditions, typically stating they didn’t know this golf course was that good and how they didn’t realize what a jewel of a course they had in their own backyard. There is no selling to do; all they need to do is see the conditions — and they are wowed by the conditions. It has really been a benefit for us in selling memberships.

Jack Stoughton - Board President, Glendora Country Club

Course Conditions Improve as Memberships Soar

Hopes were high when Glendora Country Club, a premium private equity club in California, contracted their golf course maintenance to BrightView.

For several years, the club had been focused on strategic initiatives for the course — improving turf conditions for year-round play, reducing water use and eliminating winter overseed.

But between slow progress and over-budget maintenance costs, both members and management were frustrated. Worse, members were starting to leave.

Club management turned to BrightView to improve conditions and stabilize costs.

Strategic Solutions Propel Initiatives Forward

First, BrightView experts conducted an audit of the club’s maintenance operations and agronomic needs. They overlaid these results with the goals and objectives of membership and created a plan that would drive the club’s initiatives forward while satisfying members.

After reviewing Glendora’s efforts to convert the course to a monostand kikuyu grass — a project that involved contractors, purchasing large quantities of sod and that resulted in interruptions in play — BrightView brought the work in-house, leveraging BrightView’s purchasing power and the expertise of the company’s PhD agronomists while maximizing existing crew and minimizing disruption to play.

Within two years, the turf conversion project was 95 percent complete, which significantly reduced overseeding and provided substantial cost savings in water and seed purchasing.

To help streamline labor flow and increase efficiency, BrightView also conducted a comprehensive review of the club’s course maintenance operations. Programs and routines were put in place to clarify priorities on a daily basis, proactively maintain equipment to minimize breaks, and eliminate time wasted on trips to the supply yard for missing tools.

Efficiency Increases Nearly 30 Percent, Memberships Soar

To date, the club estimates that BrightView has improved overall efficiency by 20–30 percent while stabilizing costs per the contract’s guaranteed annual pricing.

Club members are thrilled with the quality of the greens, and new members are joining — 74 in six months. As for the management, they were more than pleasantly surprised that BrightView exceeded — and continues to exceed — their “lofty expectations.”

Glendora Country Club is only one of many golf maintenance success stories.  Find out how our expertise can benefit your golf course. Contact BrightViewtoday!

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